DESIGN

I love design! Over the years different pockets of my work have required me to be visually creative, and I'll be honest - I bloomin' love it.

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Latterly, my creative design work has reached a point where it simply cannot 'exist' without real depth and holistic consideration - this has been a natural evolution over many years. I thoroughly enjoy working with individuals/businesses to help get their brand off the ground, or rebrand an existing concept. Like most things I do, this process is extremely fluid (as creative process often are!) and I offer a variety of different ways of working together. 

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Naturally, a lot of my work overlaps - my bodywork approach is deeply interwoven with how I approach creative design and branding; holistically. I truly believe that in order to achieve a brand that has meaning and strong foundations, depth is required. Understanding the root of the brand helps immensely in piecing together the actual visual design and how you want the universe to see your brand! Gaining a deeper understanding of your own brand is invaluable - it can really aid in moving through stages of stagnation and help inspire new ideas, as well as it being and extremely sustainable way of understanding your brand. These sessions are particularly beneficial for those of self-employed status who are typically working alone, as, although the freedom is great, sometimes having someone to bounce ideas to and from with, is so important!

 

In my sessions, we dive deep into what the brand is, where it has come from, it's values, where it is going and so much more. Sessions typically involve a giant piece of paper and some bright coloured pens - this is the very start of how I go about picking your brain and ideas apart. I ask the questions, pick a little deeper and then start writing - all you need to do is talk. I will use brand archetypal structures, colour theories and symbolism to help guide the sessions, all of which are highly beneficial. 

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Over the course of the process, clients will typically have 2 - 3 mind maps representing different stages of the branding process to keep forever! These are great for future reference, annual reviews and for inspiration when in need of something to spark a new idea. ​​The amount of sessions needed can vary depending on what is required in the first place. I believe that fluidity is key in order for processes such as these to flow and I am always open to discussion.